SEO Analyst

Skills:

1. Relevant experience in  Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
2. Experience in Social Media Marketing, Campaigns, Lead Generation
3. Knowledge of HTML/CSS and website administration
4. Proficiency in MS Excel, PowerPoint, and Word
5. Good verbal & written communication skills
6. Good analytical & reporting skills
7. Strong time management skills
8. Must be a good team player

Responsibilities:

1. Responsible for managing and maintaining all SEO (on-page & off-page) activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, manage all SEM campaigns on Google to maximize ROI.
2. Developing creative digital marketing strategies to meet the decided target.
3. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
4. Experience with SEO marketing and related tools
5. Strong SEO/SEM capabilities
6. Established capabilities in Google Analytics
7. Optimize copy and landing pages for search engine marketing
8. Create a report of competitor advertising links
9. Improving the usability, design, content and conversion of the company and clients website
10. Review new technologies and keep the company at the forefront of developments in digital marketing
11. Stay up to date with SEO, search engine, social media and Internet marketing industry trends, tools & practices and development.