Relevant experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Experience in Social Media Marketing, Campaigns, Lead Generation
Knowledge of HTML/CSS and website administration
Proficiency in MS Excel, PowerPoint, and Word
Good verbal & written communication skills
Good analytical & reporting skills
Strong time management skills
Must be a good team player
Responsible for managing and maintaining all SEO (on-page & off-page) activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, manage all SEM campaigns on Google to maximize ROI.
Developing creative digital marketing strategies to meet the decided target.
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
Experience with SEO marketing and related tools
Strong SEO/SEM capabilities
Established capabilities in Google Analytics
Optimize copy and landing pages for search engine marketing
Create a report of competitor advertising links
Improving the usability, design, content and conversion of the company and clients website
Review new technologies and keep the company at the forefront of developments in digital marketing
Stay up to date with SEO, search engine, social media and Internet marketing industry trends, tools & practices and development.